Amber - Mobile Banking
Role
Visual Design
UI & UX Design
Industries
Fintech
Date
January 2023
About
About
About
Enabling Nigerians Do more
The Amber app provides a hassle-free experience for local and international transactions. With its user-friendly interface and intuitive design, it simplifies fund transfers and offers efficient financial transaction management.
The Amber app provides a hassle-free experience for local and international transactions. With its user-friendly interface and intuitive design, it simplifies fund transfers and offers efficient financial transaction management.
Product Overview
Product Overview
Product Overview
Opening up to new challenges
Amber was conceived as a side project driven by our desire to explore new frontiers in finance and fintech. My brother and I aimed to create something innovative and engaging, and ultimately settled on developing an app that facilitates the seamless sending and conversion of local and international currency for Nigerians.
Amber was conceived as a side project driven by our desire to explore new frontiers in finance and fintech. My brother and I aimed to create something innovative and engaging, and ultimately settled on developing an app that facilitates the seamless sending and conversion of local and international currency for Nigerians.
Realizing the Problem
Realizing the Problem
Realizing the Problem
The pain of making international transactions
Our challenge was to create a user-friendly and secure app that enables Nigerians to make hassle-free international transactions, free from concerns about excessive fees or online fraud.
Our challenge was to create a user-friendly and secure app that enables Nigerians to make hassle-free international transactions, free from concerns about excessive fees or online fraud.
Gathering Insights
Gathering Insights
Gathering Insights
Who are our target audience?
We set criteria for the Amber app to serve Nigerians needing an international transaction solution. Through user interviews with fintech users and potential customers, we gained insights into their pain points and devised effective solutions.
We set criteria for the Amber app to serve Nigerians needing an international transaction solution. Through user interviews with fintech users and potential customers, we gained insights into their pain points and devised effective solutions.
In interviews, we explored users' experiences with fintech apps, focusing on pain points and UX challenges in the industry. Our goal was to uncover what worked, what didn't, and discover opportunities to improve the overall user experience.
In interviews, we explored users' experiences with fintech apps, focusing on pain points and UX challenges in the industry. Our goal was to uncover what worked, what didn't, and discover opportunities to improve the overall user experience.
Considering Potential Alternatives
Considering Potential Alternatives
Considering Potential Alternatives
Exploring the competition?
After conducting the interviews, we performed a competitive analysis of existing fintech apps, carefully examining their processes and assessing where Amber could position itself in comparison. Additionally, we studied customer reviews of these products to gather further insights.
After conducting the interviews, we performed a competitive analysis of existing fintech apps, carefully examining their processes and assessing where Amber could position itself in comparison. Additionally, we studied customer reviews of these products to gather further insights.
Creating Personas
Creating Personas
Creating Personas
Digging Deeper
We researched how users attempted international money transfers via fintech apps or banks. Creating a persona helped us identify target audience pain points and primary needs, informing our design for a more intuitive and seamless app.
We researched how users attempted international money transfers via fintech apps or banks. Creating a persona helped us identify target audience pain points and primary needs, informing our design for a more intuitive and seamless app.
We further understood the different types of users which are:
We further understood the different types of users which are:
This broadened our understanding and guided us towards inclusive solutions suitable for diverse user profiles.
This broadened our understanding and guided us towards inclusive solutions suitable for diverse user profiles.
Creating Solutions
Creating Solutions
Creating Solutions
Designing the Experience
We explored multiple solutions by analyzing insights, user feedback, and research findings. Through an iterative process, we identified and implemented features that addressed user pain points and needs. Regular testing and feedback helped us refine and improve the app.
We explored multiple solutions by analyzing insights, user feedback, and research findings. Through an iterative process, we identified and implemented features that addressed user pain points and needs. Regular testing and feedback helped us refine and improve the app.
User Flow & Journey Map
User Flow & Journey Map
User Flow & Journey Map
Taking a step further
We created a user journey map to outline the typical flow and processes a user would encounter when interacting with the app. This helped us gain insights into the user's experiences and identify areas where we could enhance the app's usability and address pain points effectively
We created a user journey map to outline the typical flow and processes a user would encounter when interacting with the app. This helped us gain insights into the user's experiences and identify areas where we could enhance the app's usability and address pain points effectively
Mid-Fi Layouts and Sketches
Mid-Fi Layouts and Sketches
Mid-Fi Layouts and Sketches
Creating a solution
Paper sketches were instrumental in visualizing and conceptualizing the app's user interface. They allowed us to quickly iterate and iterate on various design ideas, helping us envision how the app should look and function.
Paper sketches were instrumental in visualizing and conceptualizing the app's user interface. They allowed us to quickly iterate and iterate on various design ideas, helping us envision how the app should look and function.
Product Showcase
Product Showcase
Product Showcase
Creating a solution
Onboarding Screens
Onboarding Screens
Home screens
Home screens
Deposit
Deposit
Send money
Send money
Exchange
Exchange
Virtual Cards
Virtual Cards
Conclusion & Takeaways
Conclusion & Takeaways
Conclusion & Takeaways
What we've learnt in the end
This was a really fun project i and my brother worked on because it provides real human value, involved a ton of research, and detailed work.I learnt the following important takeaways from this project concerning product and business processes:
1. Always have the user in mind.
2. Never make any design decision without considering the end users of your product.
3. Test & Iterate as much as possible and don't waste too much time overthinking your solution.
This was a really fun project i and my brother worked on because it provides real human value, involved a ton of research, and detailed work.I learnt the following important takeaways from this project concerning product and business processes:
1. Always have the user in mind.
2. Never make any design decision without considering the end users of your product.
3. Test & Iterate as much as possible and don't waste too much time overthinking your solution.
Send me a message or connect with me on any of my socials
2022 © Peter Edebeatu
Send me a message or connect with me on any of my socials
2022 © Peter Edebeatu
Send me a message or connect with me on any of my socials
2022 © Peter Edebeatu